About Us – The Story Behind SUPERPOS
Every great venture begins with a problem. Ours started at Pegipegi.com, where we were part of the founding team that helped build it into on of Indonesia’s largest Online Travel Agency (OTA). We didn’t just witness the transformation of the hospitality and customer service industry—we were at the forefront of it.
Pegipegi was more than just another startup. It was one of Indonesia’s rare successful startup exits, proving that when deep industry expertise meets execution excellence, technology can redefine traditional businesses. Along the way, we worked closely with thousands of hotels and businesses, giving us an insider’s perspective on operational inefficiencies, rising service expectations, and the limitations of existing customer engagement models.
Fast forward to today, and the next technological revolution is here: Generative AI. We saw it not as an incremental improvement, but as a seismic shift in how businesses interact with their customers. AI-powered voice automation isn’t just about saving costs—it’s about delivering an experience that feels personal, intuitive, and effortless.
That’s why, in 2025, we teamed up once again to launch SUPERPOS—an AI-first Voice Agent designed to supercharge businesses across multiple industries. Whether in hotels, customer service, restaurants, F&B, retail, or any sector where voice is the main touchpoint, our technology enables businesses to enhance service quality, streamline operations, and boost revenue like never before.
We leveraged our deep industry network and experience, combining our knowledge of hospitality, F&B, customer service, and enterprise automation with something even more powerful: AI expertise. Having previously built a successful Computer Vision AI company post pegipegi , our team already had hands-on experience in machine learning, deep learning, and automation technologies—so when the Generative AI wave arrived, we went all in.
With SUPERPOS, we’re not just offering another AI tool—we’re building the most advanced AI-powered voice agent that:
✅ Eliminates inefficiencies by automating complex customer interactions
✅ Reduces operational costs while improving service quality
✅ Increases revenue with AI-driven upsells and personalization
✅ Creates seamless customer experiences that feel as natural as human interactions
This isn’t just about automation—it’s about reinventing customer engagement.
Our Mission:
At SUPERPOS, we believe that every great business is built on great customer experiences. That’s why we hold one principle above all:
🚀 The customer is king.
In a world where businesses struggle with inconsistent service, overwhelmed staff, and rising customer expectations, we provide a game-changing AI-driven solution that ensures every interaction is:
✔ Fast – No more long wait times
✔ Accurate – Responses tailored to individual needs
✔ Seamless – AI-powered voice that feels human and intuitive
✔ Personalized – Every guest, every call, every order feels unique
Our goal is simple: to help businesses deliver outstanding service—faster, smarter, and with unmatched precision. We believe that AI should enhance human touch, not replace it, allowing businesses to focus on building relationships, exceeding expectations, and delivering unforgettable experiences.
At SUPERPOS, we don’t just build technology—we build the future of customer interactions.
And we’re just getting started. 🚀

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Our Location
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88AVENUE SOHO TOWER SUITE 118
Jl. Raya Darmo Permai III/88
Surabaya Indonesia
Hours
9 AM - 5 PM